The penetration rate of new energy vehicles in each city is different, so the impact on the traditional auto repair industry is also different.
In cities with high penetration rate, the traditional auto repair industry felt the chill earlier, and the third and fourth lines as well as the auto repair industry in urban and rural areas, the impact of the business should not be large.
Below is the penetration rate of new energy vehicles in major cities in 2022.
Therefore, the traditional auto repair industry in Shanghai, which ranks first, is more difficult to do.
However, in any case, the general trend of the industry is here, after the new energy vehicles go to the countryside, the traditional auto repair industry in urban and rural areas will be affected.
In fact, it is reasonable to say that the auto repair shop of fuel vehicles can turn to repair new energy electric vehicles.
However, a big obstacle is that the Oems do not want to give up the revenue and profit of maintenance.
In the new energy electric vehicle industry, a considerable number of Oems are direct sales and direct operation models, and maintenance is also operated by the oems. When car companies sell cars and profit from price wars is not good, maintenance can also find some profits.
But as Cui Dongshu, secretary general of the Passenger Union, said:
“The main parts and accessories of new energy vehicles are concentrated in the hands of the Oems, and they have mastered the pricing of spare parts and working hours.” At present, there are fewer after-market shops for electric vehicles, and some car companies will pass on the high maintenance costs of vehicles to consumers.”
These high repair costs are passed on to consumers.
Moreover, due to high maintenance costs, such as changing the battery of 100,000 or 80,000, indirectly resulting in the low warranty rate of new energy vehicles in the used car market.
It is also a disguised way for users to carry the consequences of the monopoly maintenance of the OMC.
It is hoped that the new energy automobile industry has developed to a certain extent, and the Oems can also open up maintenance, introduce more third-party maintenance companies, and earn money together, in order to make the entire industrial chain bigger.
The car maintenance premium is used down, the guarantee rate is high, and indirectly it will promote the sales of new cars of the brand.
Post time: Aug-15-2023